The Supply/Demand Mismatch for Quality Content
There is far greater demand for than supply of quality content online.
Why?
Because consumption is easy. Creating is uncomfortable.
Why are people uncomfortable creating?
One of two reasons:
- They think sharing will bother their followers.
- They think their followers won't care what they have to share.
Newsflash: the first one is arrogant. The second one is true, but that's a good thing.
First, sharing your ideas won't bother anyone. Americans spend seven hours per day in front of a screen. Do you really think they'll notice if you start tweeting five times per day? You could tweet 20x a day and they wouldn't notice.
(Luckily) the world doesn't revolve around you.
Second, you're right. No one will care what you have to say.
That's a good thing. That means you can make noise and listen for signal.
In the beginning, you want to share as many ideas as possible. No one will pay attention, at first.
But with enough noise, you'll find some signal, both from yourself and others. From yourself, you'll find which ideas you enjoy sharing the most. From others, you'll find which ideas resonate. The overlap between these two is your sweet spot.
From there, you can double down on the signal.
This creates a flywheel. Sharing ideas -> attracting like-minded people -> discovering new ideas -> sharing more ideas -> attracting more like-minded people -> and on and on.
All you have to do is start sharing.
Exploit this mismatch
If you're like I was in 2019, you've been stuck on the demand side of the content equation for far too long.
If this sounds familiar, check out ship30for30.com. It's an online community of creators committing to ship an atomic piece of writing every day for 30 days.
There's a historic mismatch between supply and demand for quality content.