Dickie Bush

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How to Become an Idea Machine

December 05, 2020 by Richard Bush

Problem: You want to start creating but the ideas aren't flowing.

Solution: Create a system for effortless idea generation.

Idea generation

Our minds are for having ideas, not holding them.

For ideas to flow freely, you need to get them out of your head and into a system.

At all costs, you want to avoid idea purgatory.

Idea purgatory: a mind filled with ideas but nowhere to put them.

But, you're in luck. With the right system, your mind will get comfortable having ideas.

And a mind comfortable having ideas will generate far more than you know what to do with.

The effortless idea system

The effortless idea system has three parts:

  • Idea capture
  • Idea review
  • Idea abundance

Idea capture

To get ideas out of your head, you need to set up inboxes.

Everywhere.

Everywhere you may have an idea needs an inbox. Whenever an idea pops into your head, you need a trusted place to put it.

  1. On your phone: use @draftsapp.

  2. On your computer: use @todoist quick capture.

  3. In the shower: buy a waterproof whiteboard.

  4. On the go: carry a small field notes notebook.

  5. While you sleep: leave post-its next to your bed.

This system gets your mind comfortable capturing ideas, knowing it has a place to put them.

Ideas can happen anywhere at any time. Treat them as precious, storing each and every one of them.

Idea review

At the end of every week, churn through these inboxes.

Most of the ideas will suck. Good.

It's only after unclogging the shitty ideas will the good ones start to flow.

One by one, process each inbox.

Save the best ideas in a giant list. Throw the rest away.

Idea abundance

Use this system for a month. Soon enough, you'll have too many ideas to know what to do with.

With this massive list, you begin to share ideas from abundance.

Writing from scarcity is impossible.

Writing from abundance is effortless.

Start sharing ideas

If you're looking to start sharing online in 2021, check out ship30for30.com. Join a community of creators committing to share 30 atomic pieces of content for 30 straight days.

This is a sample of the weekly curriculum included when you join the community. We teach you the frameworks, processes, and workflows that make effortless content creation inevitable.

Learn more: ship30for30.com.


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December 05, 2020 /Richard Bush
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